Believe in Sand

Do you seek some sand between your toes? Embark on a truly extraordinary journey to Ethiopia’s legendary Sidama Zone, the very birthplace of coffee, with our exquisite medium-light roast. This cup is an immersive experience that celebrates centuries of tradition and the remarkable uniqueness of Ethiopian coffee. Known for its unparalleled biodiversity, Ethiopia is a genetic treasure trove, home to countless indigenous heirloom cultivars that give its coffee an extraordinary diversity of flavors and aromas rich with the earthy feeling of the location. These heirlooms are a living testament to Ethiopia’s botanical heritage, cultivated over generations by smallholder farmers whose deep knowledge and craftsmanship shape every bean.

Thriving in the region’s nutrient-rich Nitisols, at majestic altitudes between 1700 and 1900 meters, this coffee embodies the soul of Ethiopia’s highlands. The region’s unique climate—characterized by abundant sunshine, cool nights, and consistent rainfall—creates ideal conditions for slow cherry maturation, resulting in complex and vibrant flavor profiles. Our full natural processing method ensures each cherry is carefully sorted by hand, allowing only the finest to be sun-dried on raised beds, preserving the coffee’s intrinsic character and lively nuances.

From floral and citrus notes to wine-like acidity and a hint of spice, each cup offers a distinctive reflection of this land’s rich ecological tapestry. Our Sidama selection delivers a creamy milk chocolate sweetness balanced with vibrant fruity undertones and a smooth, luxurious caramel finish. This rare and refined offering invites you to experience the true luxury of origin, where history, biodiversity, and exceptional craftsmanship converge in every sip.